Along with our normal market studies we also build buyer profiles in many specialty markets. Our Metal Working Lubricant reports will not only help you better understand the 'voice of your customers' but understanding what matters in this sector can help to assist and develop effective sales helping you to turn market understanding into field success.
Some sectors such as gear cutting include a great number of smaller enterprises with substantial purchases. Customers spending €1000 a month need to be reached & known directly as this is a major portion of the buying population. Often the 80/20 rule does not apply.
We have worked on lubricant reports for:
Complete the form to the right to download a range of sample buyer profiles (names & websites are fictitious).